At Pet Buddy, everything starts with a simple belief: pets are more than just animals – they are full-fledged members of our family. Our journey was born from a deep-rooted passion for animals, a love that has been with us since childhood. We grew up in the beautiful Camperduin, a place where the dunes, vast fields and proximity to the coast provided the perfect backdrop for our pet adventures. From young kittens running across the beach to dogs jumping enthusiastically through the meadows – our love for animals was born there and grew with us.
Pet Buddy is the brainchild of Jeroen Middelburg and Denny Middelburg, two brothers who joined forces to make their shared dream come true: to create a pet brand that doesn’t just sell products, but truly understands what pets and their owners need. With backgrounds ranging from business and marketing to practical entrepreneurship, we’ve built multiple businesses over the years. But nothing has given us more satisfaction than the idea of enriching the lives of pets and their owners. And so Pet Buddy was born – a project that comes straight from our hearts.
We are not aloof entrepreneurs; we are personally involved in every aspect of Pet Buddy. From carefully choosing products to perfecting the customer experience, we ensure that everything we do reflects our high standards: quality, safety and above all, fun.
We know that wrongly chosen products can cause your pet stress or pain – and that is exactly what we solve.
At Pet Buddy we make sure that you as an owner make the right choices. We offer products that are tested, clearly explained and always fit the needs of your animal. In this way, together we ensure a happy animal and a peace of mind.
🐾 Strengthening the bond : We want to strengthen the bond between pets and their owners by offering products that bring joy, health and comfort – from toys that provide hours of fun to beds that they can dream away in.
🐾 Only the best : Every product in our range has been carefully selected. We pay attention to safety, durability and playfulness, so that your pet always gets something that both you and they can be proud of.
🐾 Happy Pets, Happy Owners : We believe that a happy pet makes a happy home, so we do everything we can to ensure your furry friend lives an active, happy life.
We dream big at Pet Buddy. Our vision is to become the go-to destination for pet parents looking for quality, care and a true connection with their pets. We want to build a brand that stands for trust, innovation and an unconditional love for animals. Our goal? To make Pet Buddy a household name in the pet industry, not only in the Netherlands, but far beyond – a name that pet parents associate with joy and trustworthiness.
✔ Handpicked Quality – Carefully selected quality: we don’t settle for anything less than the best. Every product – whether it’s an interactive toy that sparks curiosity, a cozy bed that encourages naps, or a healthy treat that gets tails wagging – is chosen with sustainability, innovation, and safety in mind. We personally test and approve everything, so your pet only gets the very best.
✔ Customer First – Customer comes first: your satisfaction is our compass. We not only offer excellent service, but also hassle-free returns and a personal approach in every interaction. Do you have a question or idea? Your feedback helps us grow and become better.
✔ Community & Engagement – Community & Engagement: Pet Buddy is more than a store; it’s a place for pet lovers to come together. Through social media, our blog, and interactive content, we connect with pet parents. We share helpful care tips, creative play ideas, and expert advice to help you create the most rewarding moments with your pet—from puppy training to senior care.
✔ Sustainability & Responsibility – We love pets and our planet. That’s why we choose sustainable materials, ethical sourcing and eco-friendly packaging wherever possible. Together we can make a difference, step by step.
✔ Loyalty & Rewards – Loyalty and rewards: our customers are special, and we want to show it! Join our Pet Buddy Loyalty Program and enjoy exclusive discounts, early access to new collections and surprise gifts – a little thank you for your trust, because every pet and owner deserves a little extra love.
When you choose Pet Buddy, you’re buying more than just products—you’re joining a movement that puts pets and their happiness first. Whether you have an energetic pup who loves to play, a curious cat who wants to explore, or a wise senior who deserves a little extra comfort, we have something special for every pet in your life.
💙 Join us on this journey and give your pet the very best – because they deserve it, and you deserve to see their joy! Together we will make every moment with your pet a little celebration.